“Steve Madden and Dolce Vita are thrilled to enter the resale market with Recurate as our partner. Through Steve Madden’s Re-Booted and Dolce Vita’s Re:Vita, we want to make it incredibly easy for customers to buy and sell preloved products so that they stay out of landfills and in the closets of people who love them…. It’s all in an effort to make the items we create last as long as possible –an effort that we hope galvanizes the industry as a whole.”
- Gregg Meyer, Chief Sustainability Officer at Steve Madden
Excerpt from WWD:
The Back Story
Steve Madden needs no introduction– the brand is a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. But their recent sustainability efforts deserve some attention. From offsetting CO2 emissions to footwear made from recycled waste, Steve Madden has demonstrated commitment to the planet and to people. Keeping products in circulation longer in an environmentally friendly way was a driving factor behind launching resale.
The Solution
REBOOTED, Steve Madden's peer-peer-resale program powered by Recurate, allows customers to buy and sell pre-owned shoes, clothing, and accessories comfortably on the brand’s ecommerce site. Every listing is checked before going live to ensure authenticity and accuracy so customers know they are getting only the best. Re-Booted has drawn significant attention through influencer and social media campaigns, and is setting a new standard for the fashion industry.
